There are numerous methods and opportunities for various effects for web pages. The most common ones are flash effects that offer animations, and photographic effects.

Depending on the content will determine the extent to which these effects will be required. It is important not to cloud a web sites' message with irrelevant distraction.

Another issue to consider is whether your customers has a slow (dial-up) or fast (broadband) internet connection. Some effects create large files and will take a long time to load.